Pitch presentation | Glamping

What main appeals did you use in your pitch?
In the pitch, my group placed a main focus on the following advertising appeals during our persuasive pitch.
We used the appeal to luxury as glamping provides a perfect solution for discovering nature as well as having the 'camping experience' as a family, especially if the family members are not very skilled at camping. Therefore the product offers a perfect luxurious option for camping.
The appeal of need to nurture is emphasized as glamping contributes to a family bonding as well as the children having a memorable camping experience with their parents.
We used the appeak of the need to aggress as glamping offers the client to relax, relieve stress from their hectic daily life. Therefore it also appeals to the need for autonomy/escape as glamping offers freedom and independence in nature away from everyday life.
Using visual representations, the appeal of aesthetic sensations is highlighted as glamping offers an opportunity to discover nature and wildlife. Finally the appeal to satisfy curiosity is emphasized as the buyers who are curious about wildlife and nature will have the opportunity to discover these. 

Why did you decide they would be the most effective?
These appeals were selected as each one highlights how glamping offers a way to satisfy the appeal. For example glamping appeals to nurture as it is intended for families who through the glamping experience have the opportunity to bond much stronger as a family.

What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
Bandwagon was used in the advertising pitch, I believe that this presuasive technique would be effective as this uses the premise that people want to belong and therefore be encourage to go glamping. Secondly the persuasive technique of plain folks is used as this will form a reliable character to which the audience can relate too, as well as form an emotional connection with these plain folks and with the product. Simple solution is used as glamping provides a logic and effective way of solving a few problems including; the fear of not being a close family, not being able to have the 'camping experience' due to lack of skills. Simple solution provides an answer to these complex problems and struggles the audience may be experiencing, and therefore consider glamping as an option to overcome these struggles.

How did an awareness of audience and context influence your overall approach to this activity?
The aim of the pitch was to persuade the glamping company to hire my advertisement company to advertise their product. The techniques and appeals including visuals were used to persuade the company of the success of our potential campaign. Using these techniques and appeals, which seemed most suitable for their product, my advertising company outlined in much detail how their product would be represented and what positive effect it would have on the targeted audience for the product. The context and audience for glamping was Oregon, United States and Middle to High-class families with children. This influenced the overall approach on this activity as these defined the values the audience would have, and therefore make sure to appeal these values based on class, situation and location. The emphasis on camping was used as camping, either in scouts or as a family plays a big role in American culture. Therefore glamping had to measure to this as this 'camping experience' was crucial in order to convince the audience. As the audience is Middle to High-class families, a TV-advertisement was chosen as these families make up the largest amount of viewers, as well as the emphasis on luxury due to its higher class status.

Explain the use of some of the images you included. Why did you feel they would be effective?
In the presentation, the first image we come across is a happy family with younger kids.

This immediately sets the mood as it gives the impression that the product makes families happy, just like in the photograph. A simple image of a skilled camper setting up a tent with a red cross through it is a very basic representation that no particular skills are mandatory for this type of glamping. A picture of a family with children sitting together while enjoying a bonfire gives a visual representation to the family bonding experience glamping offers, as well as offering an emotional expectation towards glamping. Photographs of beautiful landscapes and nature views in Oregon are present to give the audience a visual expectation towards the product as well as arouse curiosity and excitement to explore the nature of Oregon.


Comment on the effectiveness of your presentation. How will this activity inform how you prepare for your FOA?
Overall, the presentation went very well in my opinion. Because each team member spoke very clearly and confidently, which made the presentation more interesting to watch, this was also supported with the applicable outfits. The presentation clearly covered all aspects of the advertisement, functioning as a detailed reasoning for why particular choices were made in the advertisement pitch. The presentation, a prezi, was effective as its visuals were quite eye-catching as well as the image used and the brief information stated on the Prezi. This activity will inform me on how to prepare for my further oral presentation (FOA) as it gave me a clear guideline on what needs to be focussed on, which aspects, and how to effectively present it infront of an audience.