Do advertisers have a moral duty to avoid stereotyping people? This controversial question is very debatable and can be looked at from many different perspectives. Hereby my perspective on this controversy.
I believe that advertisers plays a big role in influencing their audiences through the representation of others, they can arouse or illiminate particular views on aspects or people. As advertisements can heavily impact their audience, the implications behind each ad should be considered more carefully in order not to provoke negative stereotypes towards others. Advertisers should consider how representations of people can be interpreted, making sure that it is not looking down, or simply denegrating specific groups of people. By doing so, the audience will not be influenced as much by these particular stereotypes that otherwise can be promoted through ads, and as a result is might improve stereotyping slightly amongst society as it will not be promoted in the adverts.
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